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2025-05近日,鵬鴻板材華北事業(yè)(yè)一部運(yùn)(yùn)營(yíng)(yíng)商賦能會(huì)(huì)議圓滿召開(kāi)(kāi),來(lái)(lái)自區(qū)(qū)域的運(yùn)(yùn)營(yíng)(yíng)商代表齊聚一堂,圍繞行業(yè)(yè)發(fā)(fā)展趨勢(shì)(shì)、產(chǎn)(chǎn)品創(chuàng)(chuàng)新戰(zhàn)(zhàn)略、渠道運(yùn)(yùn)營(yíng)(yíng)升級(jí)(jí)等核心議題展開(kāi)(kāi)深度研討,共同擘畫(huà)(huà)行業(yè)(yè)高質(zhì)(zhì)量發(fā)(fā)展新藍(lán)(lán)圖。渠道深耕 構(gòu)(gòu)建韌性增長(zhǎng)(zhǎng)模式鵬鴻營(yíng)(yíng)銷副總經(jīng)(jīng)理吳向勇先生指出,當(dāng)(dāng)前板材行業(yè)(yè)正面臨需求收縮、價(jià)(jià)格內(nèi)(nèi)卷、同質(zhì)(zhì)化競(jìng)(jìng)爭(zhēng)(zhēng)加劇,唯有通過(guò)(guò)產(chǎn)(chǎn)品迭代、服務(wù)(wù)升級(jí)(jí)、渠道賦能三維發(fā)(fā)力,構(gòu)(gòu)建不可復(fù)(fù)制的競(jìng)(jìng)爭(zhēng)(zhēng)優(yōu)(yōu)勢(shì)(shì)。針對(duì)(duì)渠道運(yùn)(yùn)營(yíng)(yíng)痛點(diǎn)(diǎn),吳總推出《家具廠渠道運(yùn)(yùn)營(yíng)(yíng)手冊(cè)(cè)》,從客戶分級(jí)(jí)管理、數(shù)(shù)字化工具的使用、異業(yè)(yè)聯(lián)(lián)盟等維度,優(yōu)(yōu)化庫(kù)(kù)存管理、提升終端服務(wù)(wù)效率,助力運(yùn)(yùn)營(yíng)(yíng)商實(shí)(shí)現(xiàn)(xiàn)從“坐商”到“行商”的轉(zhuǎn)(zhuǎn)型。隨后,鵬鴻供應(yīng)(yīng)鏈中心總監(jiān)(jiān)李宗偉先生在會(huì)(huì)議現(xiàn)(xiàn)場(chǎng)(chǎng)提出構(gòu)(gòu)建韌
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2025-05近日,鵬鴻2025年新品推介會(huì)(huì)于江西九江啟幕,鵬鴻華東事業(yè)(yè)部工作人員與九江嘉家木業(yè)(yè)銷售團(tuán)(tuán)隊(duì)(duì)攜手區(qū)(qū)域裝飾精英共聚一堂,共商未來(lái)(lái)。推介會(huì)(huì)上,鵬鴻華東事業(yè)(yè)部渠道總監(jiān)(jiān)楊金升先生深刻剖析當(dāng)(dāng)前板材行業(yè)(yè)面臨的嚴(yán)(yán)峻挑戰(zhàn)(zhàn)。楊總指出,需求端增長(zhǎng)(zhǎng)乏力、價(jià)(jià)格戰(zhàn)(zhàn)內(nèi)(nèi)卷加劇、產(chǎn)(chǎn)品同質(zhì)(zhì)化嚴(yán)(yán)重已成為制約行業(yè)(yè)發(fā)(fā)展的“三座大山”。在此背景下,鵬鴻提出“產(chǎn)(chǎn)品迭代、服務(wù)(wù)升級(jí)(jí)、渠道賦能”三維發(fā)(fā)力戰(zhàn)(zhàn)略,助力區(qū)(qū)域經(jīng)(jīng)銷商突破競(jìng)(jìng)爭(zhēng)(zhēng)壁壘。隨后,鵬鴻區(qū)(qū)域經(jīng)(jīng)銷商代表宋總作為東道主代表發(fā)(fā)表講話,對(duì)(duì)鵬鴻長(zhǎng)(zhǎng)期以來(lái)(lái)的戰(zhàn)(zhàn)略支持表達(dá)(dá)感謝。宋總表示,面對(duì)(duì)消費(fèi)(fèi)需求升級(jí)(jí)與市場(chǎng)(chǎng)環(huán)(huán)境變化,唯有以“差異化價(jià)(jià)值”重塑競(jìng)(jìng)爭(zhēng)(zhēng)力,才能實(shí)(shí)現(xiàn)(xiàn)突圍。并對(duì)(duì)區(qū)(qū)域未來(lái)(lái)發(fā)(fā)展做了相關(guān)(guān)規(guī)(guī)劃,為后續(xù)(xù)品
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2025-04近日,鵬鴻板材華北事業(yè)(yè)一部戰(zhàn)(zhàn)略供應(yīng)(yīng)商季度總結(jié)(jié)暨決戰(zhàn)(zhàn)雙百目標(biāo)(biāo)推進(jìn)(jìn)會(huì)(huì)在山東菏澤召開(kāi)(kāi),區(qū)(qū)域銷售團(tuán)(tuán)隊(duì)(duì)攜供應(yīng)(yīng)商代表齊聚一堂,共繪高質(zhì)(zhì)量發(fā)(fā)展新藍(lán)(lán)圖。破局共贏 共創(chuàng)(chuàng)價(jià)(jià)值體系會(huì)(huì)上,鵬鴻板材供應(yīng)(yīng)鏈管理中心總監(jiān)(jiān)李宗偉先生圍繞“供應(yīng)(yīng)鏈融合經(jīng)(jīng)營(yíng)(yíng)模式”進(jìn)(jìn)行深度闡述。李總指出,面對(duì)(duì)市場(chǎng)(chǎng)環(huán)(huán)境變化與消費(fèi)(fèi)需求升級(jí)(jí),鵬鴻正推動(dòng)(dòng)供應(yīng)(yīng)鏈合作模式從“OEM代工”向“增值服務(wù)(wù)商”關(guān)(guān)系全面轉(zhuǎn)(zhuǎn)型,通過(guò)(guò)“價(jià)(jià)值重構(gòu)(gòu)、技術(shù)(shù)賦能、協(xié)(xié)同創(chuàng)(chuàng)新、利益共享”四大核心策略重構(gòu)(gòu)產(chǎn)(chǎn)業(yè)(yè)生態(tài)(tài)。產(chǎn)(chǎn)品方面,李總表示,鵬鴻將針對(duì)(duì)市場(chǎng)(chǎng)升級(jí)(jí)需求,重磅推出冠軍系列、大師系列及全系升級(jí)(jí)的HENF級(jí)(jí)板材。從基材工藝到環(huán)(huán)保標(biāo)(biāo)準(zhǔn)(zhǔn)全面迭代,通過(guò)(guò)自主專利技術(shù)(shù)實(shí)(shí)現(xiàn)(xiàn)產(chǎn)(chǎn)品耐久性、安全
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2025-044月17日,鵬鴻2025產(chǎn)(chǎn)品推介會(huì)(huì)大連站盛大啟幕?;顒?dòng)聚焦區(qū)(qū)域市場(chǎng)(chǎng)升級(jí)(jí),通過(guò)(guò)產(chǎn)(chǎn)品推介、政策賦能、渠道共建等核心環(huán)(huán)節(jié)(jié),展現(xiàn)(xiàn)鵬鴻以創(chuàng)(chuàng)新驅(qū)(qū)動(dòng)(dòng)變革、以共贏深耕渠道的品牌格局。服務(wù)(wù)賦能 錨定發(fā)(fā)展新航向會(huì)(huì)議伊始,鵬鴻東北事業(yè)(yè)二部總經(jīng)(jīng)理李正先生發(fā)(fā)表致辭。他表示,大連是鵬鴻戰(zhàn)(zhàn)略布局的核心區(qū)(qū)域,面對(duì)(duì)消費(fèi)(fèi)升級(jí)(jí)與行業(yè)(yè)變革的雙重機(jī)(jī)遇,鵬鴻將通過(guò)(guò)產(chǎn)(chǎn)品迭代、渠道深耕與政策扶持三大維度,與合作伙伴攜手打造區(qū)(qū)域市場(chǎng)(chǎng)新標(biāo)(biāo)桿。李總強(qiáng)(qiáng)調(diào)(diào),鵬鴻將始終以渠道為發(fā)(fā)展基石,以政策為發(fā)(fā)展引擎,與合作伙伴共繪財(cái)(cái)富藍(lán)(lán)圖。文化賦能 解碼成長(zhǎng)(zhǎng)密碼隨后,鵬鴻商學(xué)(xué)院院長(zhǎng)(zhǎng)黃亮先生深度剖析了鵬鴻品牌的發(fā)(fā)展脈絡(luò)(luò),并系統(tǒng)(tǒng)介紹了碳晶板、顆粒板、FOSB板,以及傳
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2025-03賦能經(jīng)(jīng)銷商,提升營(yíng)(yíng)銷能力,打造強(qiáng)(qiáng)勢(shì)(shì)終端。近日,鵬鴻雄鷹訓(xùn)(xùn)練營(yíng)(yíng)浙江大區(qū)(qū)新媒體培訓(xùn)(xùn)會(huì)(huì)在衢州江山圓滿結(jié)(jié)營(yíng)(yíng)。來(lái)(lái)自區(qū)(qū)域內(nèi)(nèi)的多位經(jīng)(jīng)銷商代表、門(mén)店銷售精英參與學(xué)(xué)習(xí)(xí),開(kāi)(kāi)啟兩天一夜的實(shí)(shí)戰(zhàn)(zhàn)蛻變之旅。雄鷹訓(xùn)(xùn)練營(yíng)(yíng)是集團(tuán)(tuán)針對(duì)(duì)經(jīng)(jīng)銷商等展開(kāi)(kāi)的一場(chǎng)(chǎng)系統(tǒng)(tǒng)化全方位的培訓(xùn)(xùn),快速幫助其打造高水準(zhǔn)(zhǔn)的服務(wù)(wù)團(tuán)(tuán)隊(duì)(duì),完善渠道培訓(xùn)(xùn)體系。這是合作共贏重要的一環(huán)(huán),也是鵬鴻雄鷹訓(xùn)(xùn)練營(yíng)(yíng)的目的和意義所在。擁抱變化 順勢(shì)(shì)而為數(shù)(shù)字化變革浪潮,新媒體已成為終端獲客的核心陣地,而同城營(yíng)(yíng)銷將是未來(lái)(lái)實(shí)(shí)體店的標(biāo)(biāo)配。鵬鴻積極擁抱營(yíng)(yíng)銷方式的變化,組建專業(yè)(yè)教學(xué)(xué)團(tuán)(tuán)隊(duì)(duì),重點(diǎn)(diǎn)投入對(duì)(duì)新媒體營(yíng)(yíng)銷賽道的布局,手把手帶教短視頻與直播,幫助廣大經(jīng)(jīng)銷商從零經(jīng)(jīng)驗(yàn)(yàn)的小白成長(zhǎng)(zhǎng)為具備熟練新媒體營(yíng)(yíng)銷技
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2025-03近日,鵬鴻板材產(chǎn)(chǎn)品推介暨客戶答謝宴走進(jìn)(jìn)山東泰安,區(qū)(qū)域銷售人員攜手清風(fēng)(fēng)木業(yè)(yè)經(jīng)(jīng)銷商團(tuán)(tuán)隊(duì)(duì),與當(dāng)(dāng)?shù)匱b修裝飾行業(yè)(yè)精英們歡聚一堂,共同探討家具廠渠道發(fā)(fā)展趨勢(shì)(shì),共話新程共謀發(fā)(fā)展。冠軍力量 引領(lǐng)(lǐng)發(fā)(fā)展活動(dòng)(dòng)伊始,鵬鴻華北事業(yè)(yè)部負(fù)(fù)責(zé)(zé)人楊志偉先生致辭。楊總表示,多年來(lái)(lái),憑借著鵬鴻在品質(zhì)(zhì)上的執(zhí)(zhí)著追求,鑄就了行業(yè)(yè)領(lǐng)(lǐng)軍地位。而今有了中國(guó)(guó)國(guó)(guó)家擊劍隊(duì)(duì)冠軍力量的加持,共同引領(lǐng)(lǐng)品質(zhì)(zhì)發(fā)(fā)展,為鵬鴻品牌發(fā)(fā)展注入雙引擎動(dòng)(dòng)力。未來(lái)(lái),鵬鴻將聚焦渠道發(fā)(fā)展,以冠軍品質(zhì)(zhì)不斷地為廣大經(jīng)(jīng)銷商進(jìn)(jìn)行賦能與支持,打造驅(qū)(qū)動(dòng)(dòng)增長(zhǎng)(zhǎng)新引擎,提升鵬鴻在當(dāng)(dāng)?shù)氐氖袌?chǎng)占有率和影響力。隨后,鵬鴻泰安經(jīng)(jīng)銷商代表,清風(fēng)(fēng)木業(yè)(yè)的馮總致歡迎辭,馮總表達(dá)(dá)了與鵬鴻共同成長(zhǎng)(zhǎng)的決心,將以專業(yè)(yè)的
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2024-10近日,鵬鴻新品推介暨客戶答謝活動(dòng)(dòng)走進(jìn)(jìn)河南商丘,區(qū)(qū)域銷售人員攜金鵬裝飾團(tuán)(tuán)隊(duì)(duì)及當(dāng)(dāng)?shù)匱b修裝飾行業(yè)(yè)精英們齊聚一堂,總結(jié)(jié)過(guò)(guò)去,擘畫(huà)(huà)未來(lái)(lái)。同心聚力 共進(jìn)(jìn)共贏活動(dòng)(dòng)伊始,鵬鴻河南金鵬裝飾的徐總對(duì)(duì)與會(huì)(huì)嘉賓的到來(lái)(lái)表示了熱烈的歡迎,徐總表示,攜手發(fā)(fā)展多年,鵬鴻豐富的產(chǎn)(chǎn)品線、高品質(zhì)(zhì)的板材產(chǎn)(chǎn)品,贏得了市場(chǎng)(chǎng)的廣泛好評(píng)(píng)。希望能夠借助此次活動(dòng)(dòng),與區(qū)(qū)域內(nèi)(nèi)的行業(yè)(yè)精英們共同探討,如何進(jìn)(jìn)一步加強(qiáng)(qiáng)合作、推動(dòng)(dòng)業(yè)(yè)務(wù)(wù)發(fā)(fā)展,從而實(shí)(shí)現(xiàn)(xiàn)業(yè)(yè)績(jī)(jī)的新突破。隨后,客戶代表郝先生上臺(tái)(tái)發(fā)(fā)表講話,通過(guò)(guò)自己多年與鵬鴻的合作感受,講述鵬鴻對(duì)(duì)產(chǎn)(chǎn)品的匠心態(tài)(tài)度,環(huán)(huán)保板材對(duì)(duì)消費(fèi)(fèi)者的重要性,更表達(dá)(dá)了與鵬鴻合作的默契與期待。產(chǎn)(chǎn)品解讀 政策宣導(dǎo)(dǎo)鵬鴻一直積極洞察消費(fèi)(fèi)者及市場(chǎng)(chǎng)需求,
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2024-10金秋時(shí)(shí)節(jié)(jié)丹桂飄香,10月10日,沈陽(yáng)(yáng)地區(qū)(qū)300余位木工師傅歡聚一堂,共同見(jiàn)(jiàn)證鵬鴻工匠節(jié)(jié)的盛大召開(kāi)(kāi)。年度盛會(huì)(huì) 工匠節(jié)(jié)日作為鵬鴻每年重要的感恩活動(dòng)(dòng)之一,木工節(jié)(jié)是一場(chǎng)(chǎng)溫馨友愛(ài)(ài)的答謝會(huì)(huì)和思維碰撞的交流會(huì)(huì),至今已是第6個(gè)(gè)年頭?;顒?dòng)現(xiàn)(xiàn)場(chǎng)(chǎng),鵬鴻營(yíng)(yíng)銷中心總監(jiān)(jiān)孫碩先生真情致辭,向出席活動(dòng)(dòng)的業(yè)(yè)界同仁表示熱烈的歡迎和由衷的感謝。孫總表示,健康舒適的家居環(huán)(huán)境,不僅需要環(huán)(huán)保的板材產(chǎn)(chǎn)品,還需要木工師傅的精雕細(xì)(xì)琢,是一絲不茍的工匠精神,才形成企業(yè)(yè)與消費(fèi)(fèi)者之間的良性服務(wù)(wù)閉環(huán)(huán),將環(huán)(huán)保與安心帶給千家萬(wàn)(wàn)戶,兌現(xiàn)(xiàn)了鵬鴻環(huán)(huán)保品質(zhì)(zhì)的承諾。攜手并進(jìn)(jìn) 匠心發(fā)(fā)展鵬鴻,以匠心之道不斷刷新板材行業(yè)(yè)的現(xiàn)(xiàn)有格局,以砥礪前行的誠(chéng)(chéng)心,傳承工匠精神。沈陽(yáng)(yáng)皇
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2024-09近日,鵬鴻“向新而生”客戶答謝會(huì)(huì)及精英銷售訓(xùn)(xùn)練營(yíng)(yíng),走進(jìn)(jìn)賡續(xù)(xù)百年的紅色城市——贛州。鵬鴻木業(yè)(yè)集團(tuán)(tuán)執(zhí)(zhí)行總經(jīng)(jīng)理趙鵬禎先生、副總經(jīng)(jīng)理陳權(quán)(quán)榮先生攜營(yíng)(yíng)銷團(tuán)(tuán)隊(duì)(duì),與贛州服務(wù)(wù)商信誠(chéng)(chéng)木業(yè)(yè)團(tuán)(tuán)隊(duì)(duì)、區(qū)(qū)域經(jīng)(jīng)銷商及客戶代表百余人,歡聚一堂,暢敘未來(lái)(lái)。聚勢(shì)(shì)篤行 合力共贏會(huì)(huì)議伊始,鵬鴻木業(yè)(yè)集團(tuán)(tuán)執(zhí)(zhí)行總經(jīng)(jīng)理趙鵬禎先生做開(kāi)(kāi)場(chǎng)(chǎng)致辭。趙總表示,市場(chǎng)(chǎng)的變革是挑戰(zhàn)(zhàn),更是機(jī)(jī)遇,面對(duì)(duì)日益激烈的行業(yè)(yè)競(jìng)(jìng)爭(zhēng)(zhēng),鵬鴻正持續(xù)(xù)加大投入,提升品牌形象與市場(chǎng)(chǎng)影響力,優(yōu)(yōu)化產(chǎn)(chǎn)品供應(yīng)(yīng)體系,通過(guò)(guò)品牌、品質(zhì)(zhì)、品類、服務(wù)(wù)等多維發(fā)(fā)力,全方位增強(qiáng)(qiáng)競(jìng)(jìng)爭(zhēng)(zhēng)優(yōu)(yōu)勢(shì)(shì)。趙總表示,為每一位經(jīng)(jīng)銷商家人深度賦能,是鵬鴻團(tuán)(tuán)隊(duì)(duì)的責(zé)(zé)任與使命,未來(lái)(lái)鵬鴻將繼續(xù)(xù)與大家緊密攜手,共贏未來(lái)(lái)。贛州信誠(chéng)(chéng)木業(yè)(yè)總經(jīng)(jīng)理徐坤
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2024-09近日,鵬鴻板材新品推介暨客戶答謝活動(dòng)(dòng)走進(jìn)(jìn)湖南懷化,區(qū)(qū)域銷售人員攜固旺木業(yè)(yè)經(jīng)(jīng)銷商團(tuán)(tuán)隊(duì)(duì)及當(dāng)(dāng)?shù)匱b修裝飾行業(yè)(yè)精英們齊聚一堂,深入交流、共創(chuàng)(chuàng)未來(lái)(lái)。感恩支持 合作共贏活動(dòng)(dòng)伊始,鵬鴻湖南懷化固旺木業(yè)(yè)楊總發(fā)(fā)表致辭,楊總表示,秉承著“堅(jiān)(jiān)持做有品質(zhì)(zhì)的品牌”的信念,毫不猶豫地選擇了與鵬鴻合作。合作的期間,深刻體會(huì)(huì)了鵬鴻在產(chǎn)(chǎn)品品類、花色創(chuàng)(chuàng)新等方面的進(jìn)(jìn)步和優(yōu)(yōu)勢(shì)(shì),堅(jiān)(jiān)定了與之走下去的信心。楊總希望區(qū)(qū)域內(nèi)(nèi)的行業(yè)(yè)精英們能夠借助此次活動(dòng)(dòng),相互學(xué)(xué)習(xí)(xí)研討,攜手提升鵬鴻品牌在湖南地區(qū)(qū)的市場(chǎng)(chǎng)銷量和市場(chǎng)(chǎng)份額,共同為消費(fèi)(fèi)者帶去更健康更有品質(zhì)(zhì)的家裝產(chǎn)(chǎn)品。隨后,固旺木業(yè)(yè)的程總就目前湖南區(qū)(qū)域在售鵬鴻產(chǎn)(chǎn)品做了詳細(xì)(xì)介紹,讓與會(huì)(huì)嘉賓近距離感受鵬鴻對(duì)(duì)產(chǎn)(chǎn)品